Netflix Case Study
Pain Points:
UI could be Improved.
Landing UI. Here they are focusing too much on the recommended movie which is taking up the whole space of the screen.
The 10 lists should also be the focus.
A little bit of description of the movie.
Regional restriction.
Expensive plan.
Internet speed is needed.
Plenty of Netflix alternatives are available.
Goal:
Redefine the ways in which content can be discovered and consumed within the website in order to increase engagement and dwell time.
To make the web app more user-friendly and visually appealing.
Add features that are important and helpful for users.
The Challenges & Problem Statement:
Redesigning the Netflix Web app with a sole focus on visual design and user experience. Some of the key challenges include:
Content Curation: Curating a diverse and extensive collection of movies/shows requires careful selection and organization. Ensuring that users can easily browse and discover movies based on genres, ratings, weekly top 10 and other criteria is essential.
Movie/show Recommendation: Providing personalized movies/show recommendations based on user preferences, viewing history, and ratings can enhance the user experience. Developing an effective recommendation system that suggests relevant movies to users is a challenge.
User Interface Design: Creating a visually appealing and user-friendly interface for movie streaming requires attention to detail. Designing intuitive navigation, a clear movie information display and seamless playback controls is essential for a satisfying user experience.
Interview:
I conducted user research by defining a series of questions in order to better understand the experience of people. I created the survey by talking to my friends and faculty.
The participants were given a few questions:
How do you feel while using Netflix?
What things do you feel should be improved?
The main problem that should be improved immediately.
Conclusion
I had a blast working on this. I am certain that I have just touched the surface of the streaming platform and need a lot more contextual and user analysis to identify new challenges and needs. Based on the interviews with participants, I have devised a definite pattern. Does it symbolize that people who use Netflix have different perspectives while using it, Everybody comes with a different mindset. But I am sure users will agree with my research.